For public policy, Facebook Vice President Richard Allen said in October that the company will unveil political advertising collections for India before the 2019 general elections.
By PTI | New Delhi | Published: November 24, 2018, 6:17:34 PM

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The Facebook program has reached 29 states in India and got a strong response in Uttar Pradesh, Karnataka, Punjab, and other states. (Image: Bloomberg)

Social media giant Facebook said on Saturday that it aims to train five million people on the skill to use digital media to expand their business and reach global markets.

The US-based company, which considers India as one of its biggest markets, has trained nearly a million people through its various initiatives.

“Facebook is committed to making small businesses capable of reaching the global economy, and we are partnering with various organizations to reach out to the people. We will provide training to 5 million people by 2021 with the help of digital skills and global market access. “Facebook’s public policy director (India, South and Central Asia) Anki Das told reporters here.

He said that with 10 ongoing programs, Facebook has already trained one million people in 150 cities and 50,000 villages with the support of 50 million villages.

These efforts – where users are trained to use Facebook and photo sharing platforms, are being organized under Instagram – Facebook’s community boost program to create their business.

“On Facebook, we want to ensure that the benefits of connectivity are felt by everyone everywhere in India. Our mission on Facebook is to empower local entrepreneurs with digital skills so that they can increase their business.”
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Training modules for these businesses in digital marketing and online security – developed by Facebook – are available in 14 local languages.

The Facebook program has reached 29 states in India and got strong response among others in states like Uttar Pradesh, Karnataka, Punjab, Maharashtra, Gujarat, Arunachal Pradesh, Assam, Orissa, and Rajasthan.
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On being asked about steps taken to stop abusive and hate speech on the forums, Das said that the company has already removed more than 1.5 billion material in this area which was in that area.

“We raise the issue of hate speech, abuse very seriously … we know about our responsibility … We have partnered with civil society organizations (jointly) work on community education. In addition to a large team of reviewers globally, we are also deploying AI (artificial intelligence) tools to flag such content. ”

On political advertisements, Das said that this issue is an important one and the company is working on it.

For public policy, Facebook Vice President Richard Allen said in October that the company will unveil political advertising collections for India before the 2019 general elections.

He had said that civil society will be able to go and see which activity is taking place and if anything is suspicious then they can ask questions.

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